I think we can all agree that TikTok is a dangerous place for anyone with a beauty obsession. It’s like a never-ending cycle of impulse buys, glowing reviews, and the promise of radiant, flawless skin that everyone seems to have discovered. I’m definitely no exception—I’m easily persuaded by an enthusiastic 25-year-old on my feed showing off her latest serum and raving about how it gave her “the most compliments she’s ever received.”
Of course, it didn’t take much for me to click that “Add to Cart” button. After all, who wouldn’t want radiant, glowing skin with just a few drops of magic serum? But once the packages started piling up, I realized I needed to take a step back and ask: Were these TikTok-endorsed beauty products actually living up to the hype?
Well, here’s the breakdown of the beauty products TikTok made me buy—and whether or not they were truly worth the buzz.
1. The Ordinary Hyaluronic Acid 2% + B5
Hyped for: Hydrated, plump skin with minimal effort. TikTok influencers swear by this as a budget-friendly miracle for dry skin.
The Review: I’ll be honest—I’m already a fan of The Ordinary’s minimalist approach to skincare. The hyaluronic acid was no different. The formula is lightweight and gives my skin a dewy finish without feeling sticky. After using it for a few weeks, I definitely noticed smoother, plumper skin. It works well under makeup, and the price tag? Unbeatable. For anyone looking for an affordable hydration boost, this one’s a no-brainer.
Verdict: Worth the hype. It’s a staple in my routine now.
2. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment
Hyped for: Camouflaging redness and evening out skin tone with a soothing, green-tinted cream that turns into a beige tint on application. TikTokers claim it’s the ultimate “no makeup makeup” product.
The Review: This one had me intrigued for sure. The green tint works to cancel out redness, and the product adjusts to your skin tone once applied. It’s ideal for days when you don’t want to put on full foundation but still need something to even things out. However, the coverage is lighter than I expected. It’s great for minimal makeup days, but if you have stubborn redness or blemishes, it might not do enough on its own.
Verdict: Worth it for lighter coverage and red tone correction but not a miracle worker for more severe skin concerns.
3. Charlotte Tilbury Pillow Talk Lip Cheat Lip Liner
Hyped for: The universally flattering shade that promises to make your lips look fuller and more defined. TikTok influencers rave about how it’s the perfect nude for all skin tones.
The Review: Ok, I’ll admit it—this was the product that had me hooked in seconds. The shade is indeed gorgeous, and the liner glides on easily without tugging. It’s perfect for creating that effortless, plump lip look, and the formula lasts longer than most lip liners I’ve tried. The hype is real. It’s one of those products that makes me feel put together instantly, even if I’m not wearing anything else.
Verdict: Worth every penny. I use it daily.
4. Tatcha The Dewy Skin Cream
Hyped for: Glowy, hydrated skin that’s soft to the touch. TikTokers love the luxurious feel and claim it’s perfect for dry skin.
The Review: I had heard a lot about this product before TikTok really started pushing it, and I was hesitant due to the price. But once I finally caved and tried it, I understood the hype. The cream feels like a rich moisturizer, but it doesn’t feel greasy. My skin looked dewy and plump, and the fragrance was gentle and soothing. That said, I’m not sure if it’s worth the splurge compared to other hydrating creams out there.
Verdict: A luxurious treat for dry skin, but maybe not a daily necessity unless you’re ready to splurge.
5. Laneige Lip Sleeping Mask
Hyped for: Soft, moisturized lips overnight. TikTokers claim this is the key to the perfect pout, making it a must-have for dry, chapped lips.
The Review: Okay, I get it now. This mask has a cult following for a reason. I’ve been using it nightly, and it keeps my lips soft and hydrated without feeling heavy. It’s the perfect consistency—not too thick but definitely nourishing. It also has a slight sweet scent, which makes it feel like a little nightly indulgence. The best part? It actually works. My lips stay hydrated even after a full night of sleep.
Verdict: Definitely worth the hype. It’s one of those products that lives up to every glowing review.
6. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
Hyped for: Full coverage that lasts all day, with a matte finish that doesn’t look cakey. TikTokers love it for its wide shade range and ability to stay put even in hot weather.
The Review: I’ve been hearing about this foundation for ages, and I finally gave in. The formula is lightweight but offers solid coverage, and the matte finish is perfect for those who want a shine-free look without feeling dry. It lasted all day without fading or settling into fine lines. If you’re a fan of matte foundations that don’t feel heavy, this is a great option. That said, if you have dry skin, it may cling to patches, so prep your skin properly before applying.
Verdict: Worth the hype for those who love a matte finish and long-lasting wear.
7. Glow Recipe Watermelon Glow AHA Pink Juice Moisturizer
Hyped for: Glowy, smooth skin with a refreshing, fruity scent. TikTokers can’t stop talking about how this moisturizer leaves your face glowing without feeling greasy.
The Review: I’ll admit, the watermelon scent was a big selling point for me (who doesn’t love watermelon, right?). The texture is light and sinks into the skin quickly, leaving a subtle glow without any oily residue. It’s a great moisturizer for normal to oily skin, but if you’re on the drier side, you might need something a bit more hydrating. It’s not as rich as I hoped, but the glow it gives is impressive.
Verdict: Worth the hype if you’re into light, glowy moisturizers. Just make sure it suits your skin type.
Final Thoughts: Are These Products Worth the TikTok Hype?
After trying all these products, I can confidently say that some of them definitely live up to the hype, while others are better suited for specific needs or preferences. The standout winners for me were the The Ordinary Hyaluronic Acid, Charlotte Tilbury Pillow Talk Lip Liner, and Laneige Lip Sleeping Mask—all of which have earned a permanent spot in my routine.
Others, like the Tatcha Dewy Skin Cream and Glow Recipe Watermelon Glow Moisturizer, are lovely treats, but maybe not essential for everyone. Ultimately, it’s all about finding what works best for your skin type, lifestyle, and preferences—though, if TikTok says it’s the next big thing, I’ll probably be there to try it.
What about you? Have you fallen for any TikTok beauty trends lately? Let me know in the comments—I’m always looking for the next “add to cart” moment!
