While I’m definitely a fan of a more “natural” makeup look, I can’t resist trying new products and playing around with the latest recommendations I see online. I love seeing how others are using certain items, and often, I’ll find a product I like well enough to integrate into my routine. But more often than not, I find myself using something for a while, only to leave it behind once it runs out, reaching for something new instead.
However, as I’ve taken a step back and thought about my daily makeup routine, I realized there are several products I keep going back to—products I’ve repurchased so many times, I’ve lost count. These are the items that I love so much that even after countless beauty experiments, I still reach for them every time. And frankly, I don’t see myself changing anytime soon (looking at you, Boy Brow…). So, here’s a look at nine beauty staples I’ve bought over and over—and will probably continue to buy until I find something that does it better.
1. Glossier Boy Brow
Hands down, this is one of my all-time favorite products. I can’t even count how many times I’ve repurchased this one. I don’t usually go for bold brow looks, but this product fills in my brows just enough, providing natural, soft definition. The formula is lightweight, so it never feels heavy or waxy, and the tiny spoolie makes it easy to apply without overdoing it. I love that it’s available in several shades to match different brow tones, and it’s perfect for my everyday, minimal makeup look. Boy Brow truly has my heart, and I’m always looking for something that might rival it—but so far, nothing has come close.
Why I Keep Rebuying It: It gives me full yet natural-looking brows without the fuss.
2. NARS Radiant Creamy Concealer
This concealer has become a permanent fixture in my makeup bag. I first started using it years ago, and it’s the one product I can always count on to give me flawless coverage. Whether I’m covering blemishes, redness, or under-eye circles, NARS Radiant Creamy Concealer gets the job done. The consistency is thick enough to cover without being cakey, and it blends seamlessly into the skin, leaving a natural, radiant finish. Plus, it stays put all day, which is a must for me.
Why I Keep Rebuying It: It offers full coverage with a natural finish and doesn’t crease or settle into fine lines.
3. Fenty Beauty Pro Filt’r Soft Matte Foundation
As someone who loves a matte finish, this foundation has been a game-changer. I’ve gone through multiple bottles of this foundation over the years. It provides buildable coverage, so I can go from light to full coverage depending on the day, and the soft matte finish keeps my skin looking flawless without feeling too dry or heavy. I love how it blends beautifully and is long-lasting. Plus, Fenty’s extensive shade range ensures I can always find my perfect match.
Why I Keep Rebuying It: It provides a long-lasting, smooth matte finish that doesn’t feel heavy or cakey.
4. Charlotte Tilbury Pillow Talk Lip Cheat Lip Liner
If you follow beauty trends, you’ve probably heard about this iconic lip liner. I first tried it a few years ago after seeing everyone rave about it, and I instantly understood the hype. The shade is the perfect nude, and the formula is creamy but not too soft, allowing for a precise application every time. I love that it enhances my natural lip shape without being too bold. It’s the ideal base for any lip color, and even on its own, it gives my lips a fuller, more defined look.
Why I Keep Rebuying It: It’s the perfect nude lip liner that works with just about any lip color.
5. BareMinerals Original Loose Powder Foundation
I’m a fan of lightweight foundations, so I’ve been repurchasing this one for years. The loose powder foundation gives me a flawless finish without looking too heavy, and it lets my skin breathe. I love that it’s buildable, so I can wear a light layer for a more natural look or build it up when I need more coverage. The formula is great for my skin type and doesn’t break me out, which is always a win.
Why I Keep Rebuying It: It’s lightweight, buildable, and gives me a natural-looking, flawless finish.
6. Tarte Shape Tape Contour Concealer
This cult-favorite concealer has earned its place in my routine. I’ve repurchased it so many times because it provides full coverage while still being easy to blend. Whether I’m concealing dark circles, brightening my under-eye area, or highlighting, this concealer does it all. It doesn’t crease, and it stays put all day. It’s one of those products I rely on for important events or days when I want my makeup to last longer.
Why I Keep Rebuying It: It gives me flawless coverage without creasing and lasts all day.
7. Urban Decay All Nighter Long-Lasting Setting Spray
I’m always on the lookout for a good setting spray, and this one from Urban Decay has been my go-to for years. It keeps my makeup in place all day without making it feel stiff or dry. I love that it provides a dewy finish without making me look oily, and it’s one of the only setting sprays I’ve tried that truly extends the wear of my makeup.
Why I Keep Rebuying It: It locks in my makeup for hours, keeping everything looking fresh and dewy.
8. MAC Mineralize Skinfinish Natural
For days when I want a little extra glow, I turn to MAC’s Mineralize Skinfinish. This finely milled powder gives my skin a natural radiance without looking too shimmery or glittery. I use it to set my foundation, and it adds a touch of luminosity that makes my skin look healthy and glowing. It’s a great finishing powder that doesn’t feel heavy and leaves me looking airbrushed.
Why I Keep Rebuying It: It gives me a soft, natural glow without being too sparkly.
9. Benefit Hoola Matte Bronzer
This bronzer has been a staple in my routine for years. The shade is the perfect balance between warm and cool, making it ideal for both contouring and bronzing. I love how blendable it is, and the matte finish ensures it never looks too overdone. It’s a versatile product I can use every day to add warmth and dimension to my face.
Why I Keep Rebuying It: It’s the perfect bronzer for everyday use—blendable, matte, and natural.
Final Thoughts
While I love experimenting with new beauty products, it’s clear that some products are just too good to replace. These nine items have stood the test of time in my makeup routine, and I’ll continue to repurchase them as long as they work their magic. Sure, I’ll keep testing out the latest trends, but these tried-and-true products have earned their spot in my beauty arsenal.
What about you? Do you have any beauty products you can’t stop repurchasing? Let me know your staples in the comments—I’d love to hear about your favorites!
